Brand Networks Buys Optimal For $35 Million

Brand Networks, a social marketing firm focused on large retail clients, has acquired rival Optimal Inc. for $35 million. The deal brings together two early movers in Facebook’s Preferred Marketing Developer (PMD) program, each adept in its own way at seizing the social opportunity. In Brand Networks’ case, the strategy has been to focus on […]
Via: AdExchanger


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Lars M. B. Anthonisen is Regional Business Lead, Southeast Asia Strategic Accounts at Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, Marketing Director at Adform and Digital Manager at Universal McCann Worldwide.

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