Bots Are Hot, But Publishers And Advertisers Are Cold To Combating The Situation

Impression fraud has been a major industry problem for a while, but it’s only lately that buyers, sellers and vendors have sought to quantify and arrest it. Even at a roundtable discussion of more than two dozen online ad executives held by Integral Ad Science on Thursday morning, participants seemed resigned to the idea that […]
Via: AdExchanger

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare

Copenhagen INK

Lars M. B. Anthonisen is Regional Business Lead, Southeast Asia Strategic Accounts at Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, Marketing Director at Adform and Digital Manager at Universal McCann Worldwide.

You may also like...

Translate »