Bloomberg’s TicToc creates an ad format for live events happening on Twitter

TicToc, the Bloomberg Media owned news service that exclusively lives on Twitter, introduced a new ad format Friday that embeds branding and video in-stream as live events unfold.

The new ad unit is scheduled to debut later today during the SpaceX Falcon 9 launch from the NASA Kennedy Space Center in Florida. General Electric was the first buyer for the new format.

The ad “will display at a time where our viewers are highly engaged and focused on the live stream,” says M. Scott Havens, global head of digital at Bloomberg Media. “To me, this is future of video advertisingnot interruptive, not ignored, not pre-shot, not incongruent. It’s useful, additive, contextual and in real-time.”

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Via AdAge

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.