Bloomberg Uses Programmatic Creative To Boost Ad Relevance

AdExchanger |

When Bloomberg writes a story about a public company or commodity, it’s bringing market information dynamically into the adjacent ad. Bloomberg is packaging up this programmatic creative as a new ad unit, which it’s calling DataLock. Bank Montreal and the Chicago Mercantile Exchange Group this quarter agreed to be the first advertisers to use it. DataLock is designed to reduce bannerContinue reading »

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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