Bloomberg & Twitter Look to Monetise APAC Demand for Credibility

Amidst the growing amount of falsehoods that can be found online, Bloomberg and Twitter have joined forces with a pledge to provide Asia-Pacific advertisers a platform that carries credible content.

The business news and social media companies early this year unveiled their 24/7 live streaming service, coined ‘TicToc’, which was pitched as a the “first and only global news network built for Twitter”.

Expanded to include Asia last month, the platform now would feature content, including video, localised for regional markets.

The […]

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Via ExchangeWire

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