BlackBerry to Cut 4,500 Jobs Just Months After Rebranding

Smartphone maker BlackBerry is laying off 4,500 employees and planning to record a $930 million to $960 million write-down on its inventory due to poor sales of its new line of phones, the company said today. The company is also working with accounting firm PricewaterhouseCoopers to evaluate the company for potential acquirers, according to Bloomberg News.

BlackBerry had 12,700 employees worldwide in March, the last time it provided a figure.

The company’s woes come despite a high-profile rebrand earlier this year and large increases in marketing spending for its revamped line of smartphones.

Continue reading at

Via AdAge

Copenhagen INK

Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

You may also like...