BlackBerry to Cut 4,500 Jobs Just Months After Rebranding


Smartphone maker BlackBerry is laying off 4,500 employees and planning to record a $930 million to $960 million write-down on its inventory due to poor sales of its new line of phones, the company said today. The company is also working with accounting firm PricewaterhouseCoopers to evaluate the company for potential acquirers, according to Bloomberg News.

BlackBerry had 12,700 employees worldwide in March, the last time it provided a figure.

The company’s woes come despite a high-profile rebrand earlier this year and large increases in marketing spending for its revamped line of smartphones.

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Lars M. B. Anthonisen is Regional Business Lead, Southeast Asia Strategic Accounts at Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, Marketing Director at Adform and Digital Manager at Universal McCann Worldwide.

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