BBDO, Proximity, CarbonStory celebrate Environment Day ‘under water’

BBDO and Proximity Singapore is celebrating World Environment Day, held on June 5 globally, by partnering with CarbonStory, a crowd funding platform for climate change projects, to bring a shocking reality to life using a digital campaign.

Inspired by the World Environment Day slogan ‘Raise your voice, not the sea levels’, BBDO and Proximity Singapore and CarbonStory aim to encourage people to reduce their carbon footprint and offset what is left.

Despite the awareness that greenhouse gases, carbon dioxide being one of the main offenders, contribute to global warming, many believe that only coastal areas will be affected by rising sea levels.

BBDO and Proximity Singapore has created an interactive web experience (worldunderwater.org) that uses Web GL to show viewers the catastrophic impact of global warming and melting ice caps on their very own neighbourhoods with the help of Google Street View.

Users can choose any location in the world on Google Street View and see what it will look like after sea levels have risen. They can then share their Street View under water on Facebook and Twitter.

“Over the years there has been a lot of talk about climate change but sadly not enough action. The World Under Water Campaign has been designed not just to increase awareness about climate change but also to give people a platform to take action to create a better future,” noted Andreas Birnik, Co-Founder of CarbonStory.

“At BBDO and Proximity Singapore we are driven by innovation. Conceptualised and built in-house, this campaign is a result of the close collaboration between our tech development and creative teams. But most importantly, if you strip away all the geekiness, this is an emotionally engaging consumer experience that we hope will change behaviours,” commented Ronald Ng, Chief Creative Officer of BBDO and Proximity Singapore.

Via Digital Market Asia

Copenhagen INK

Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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