BBC Global News, Latest Twitter Partner, Starts Series of Original In-Tweet Video Reports


BBC Global News has struck a deal to serve sponsored video clips inside paid tweets via Twitter’s growing Amplify program, according to the companies.

BBC.com has begun producing a series of short-form videos called “#BBCTrending” to appear in Twitter streams later this fall. The videos, hosted by Ann-Marie Tomchak, give viewers the inside story on trending news on social media that day — after a brief pre-roll from a sponsor.

“#BBCTrending” will be distributed to BBC International’s 4.8 million Twitter followers and pushed further as Twitter sells from its suite of ad products, such as promoted tweets, to help with distribution.

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Via AdAge

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Lars M. B. Anthonisen is Regional Business Lead, Southeast Asia Strategic Accounts at Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, Marketing Director at Adform and Digital Manager at Universal McCann Worldwide.

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