Axiata believes it's not too late to tackle digital media play

The digital and mobile play has been the talk of advertising and marketing industry for a number of years now, but it was only last week that Axiata Group Bhd signalled its serious entry into the space with a strategic alliance with a US-based ad tech company.

Via DNA

Copenhagen INK

Lars is Google’s Head of Marketing across Singapore, Malaysia, Pakistan, Bangladesh and Sri Lanka. With nearly two decades of international experience in the Internet and media industry, his passion lies at the intersection of technology and marketing. His career spans across the globe - from Europe to the emerging markets in Asia - from early stage start-ups to large organizations, providing him with an in-depth understanding of marketing, sales and business development across cultures and industries. In his current role he is responsible for local B2B and B2C brand and product marketing across all Google and Youtube services and devices.

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