Author: Copenhagen INK

Ever fall down the YouTube rabbit hole or mindlessly scroll through the news feed and then suddenly wake up 30 minutes later with no idea where the time went? Of...

Most of the information brands have about influencers is flawed. “There’s no validating evidence from the platforms,” said Casey DePalma McCartney, head of PR, influencer marketing and digital engagement at...

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Integral Ad Science acquires ADmantX; digital publishing revenue...

ELEAGUE and in-game advertising platform Anzu.io today announced a unique partnership that will elevate advertising in gaming and esports. Anzu has been redefining digital advertising by seamlessly integrating non-immersive ads...

“AdExchanger Politics” is a regular column tracking developments in the 2020 political campaign cycle. Today’s column is written by Mark Jablonowski, managing partner at DSPolitical. Twitter CEO Jack Dorsey recently...

Newly-minted Comscore CEO Bill Livek’s top challenge is also his first order of business. “It’s not easy communicating that all of the bad stuff that happened in the past is,...

In June this year, The Information Commissioner’s Office (ICO) released its Update Report into Adtech and Real-Time Bidding, which highlighted “systemic concerns” surrounding the compliance of RTB in upholding consumer...

Google’s $3 billion acquisition of the DoubleClick ad server business in 2007 was a massive home run. But today, privacy regulations and changes to digital advertising have transformed Google’s ad...

Writing exclusively for ExchangeWire, Peter Wallace (pictured below), commercial director of GumGum Europe, details how vigilance is required in the ongoing battle against ad fraud, where progress has been made,...

Jack Dorsey was clearly enjoying himself when we tweeted at the end of October about Twitter’s plan to ban political advertising on the platform. But Twitter released its guidelines on...

If Instagram permanently removes public likes – a test that went global Thursday – it will greatly impact the influencer marketing industry by forcing influencers to embrace more sophisticated marketing...