Author Jeffrey Hayzlett also Confirmed as Keynote Speaker at SES San Francisco

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Speakers from Global Brands including Cisco, HP, and Walmart are also on Conference Agenda

SES San Francisco 2013

SAN FRANCISCO – -The SES Conference & Expo series, which provides education for today’s experienced marketing and advertising professionals, has announced that Jeffrey Hayzlett, Best-selling Author and Business Change Agent/Marketing Expert, will be the keynote speaker on Day 1 of SES San Francisco, September 10-13.

“Jeffrey Hayzlett led the turnaround of one of the most iconic brands in the world as the Chief Marketing Officer of Kodak with some of the most innovative approaches to marketing. He’s been called the ‘Celebrity CMO’ by Forbes magazine and the ‘Chuck Norris of marketing’ by bloggers.”

Hayzlett will speak on the morning of Wednesday, Sept. 11. His keynote is entitled, “Running the Gauntlet: Driving Strategic Change in your Business.”

Hayzlett will address what every marketing leader must face: Getting Ready, Getting Going, and Creating and Sustaining Momentum. He will show business leaders how to develop the necessary mental, emotional, and physical toughness they must have for smart, strategic, and lasting change. He will force marketers to really get up in their own businesses – to take them over from the inside and drive change – gaining customers and profits in the process. He will also motivate and lead attendees to be able to efficiently assess what kind of change their business needs and then summon the vision, courage, and passion to enact it.

Mike Grehan, Global VP of Content at Incisive Media, Publisher of Search Engine Watch and ClickZ, and Producer of the SES International Conference Series, said, “Jeffrey Hayzlett led the turnaround of one of the most iconic brands in the world as the Chief Marketing Officer of Kodak with some of the most innovative approaches to marketing. He’s been called the ‘Celebrity CMO’ by Forbes magazine and the ‘Chuck Norris of marketing’ by bloggers.”

Grehan added, “Hayzlett has also written two books: The Mirror Test and Running the Gauntlet. They have both received critical acclaim and are on numerous bestseller lists, including New York Times and Inc. Magazine, and have been ranked in the top three business bestsellers on Amazon. We’re delighted to have him as the opening keynote speaker at SES San Francisco 2013.”

In addition, experts from industry giants are also on the SES San Francisco Conference Agenda, including:

  • Kim Lew, Digital Content Strategist, Cisco, who will help you understand how to revolutionize your content marketing strategies to reap huge rewards.
  • Vicqui Chan, Senior Manager, Global SEO, Hewlett Packard, who will give the lowdown on the most effective workflow optimization process for establishing your website.
  • Alok Jain, SEO Senior Manager, Walmart, who will discuss the key SEO metrics to leverage for driving your business forward.

SES San Francisco 2013 Early Bird rate expires Thursday, August 15. Attendees can save up to $400 on a conference pass.

About Incisive Media

Incisive Media’s SES Conference & Expo is a leading global conference and training series focused on educating today’s digital marketing and advertising professionals. The SES sister brands include ClickZ, the provider of digital marketing news, information, commentary, advice, opinion, and research and Search Engine Watch, which covers news and information about search and analysis of the search engine industry, and offers tools for improving search marketing effectiveness.

Incisive Media is one of the world’s leading business-to-business (B2B) information providers, serving a wide range of financial, business technology and professional services markets globally. The company aims to bring product provider and purchaser business communities together using all the varied platforms available to a modern information business.

For more information, visit www.incisivemedia.com.

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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