Austrian News Site Die Presse Registers 100x Increase in Pre-roll Video

styria digital one (sd one), Austria’s leading digital online marketing association, today revealed that the Austrian news site Die Presse, which is part of sd one’s portfolio, has increased its pre-roll instream video inventory across its site from 300,000 advertising impressions in 2016, to over 31m in 2018.
Die Presse integrated the technology platform ‘vi stories’ to automatically deliver contextual video content that matches page content. Die Presse then delivers pre-roll instream advertising before the video content. The content delivered by […]

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Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.