Audience Suppression Helps SeatGeek Make More Efficient Snapchat Buys

AdExchanger |

There’s no point in targeting people with app-install ads if they’ve already downloaded the app. But that’s exactly what SeatGeek found itself doing. In the mobile app world, audience suppression often requires extensive manual work. Although Facebook – a huge beneficiary of mobile media dollars – makes audience suppression easy, newer platforms like Snapchat don’tContinue reading »

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Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.