Attribution in Automotive: Q&A with PureCars
The automotive industry is going through a period of change. Where people used to research and purchase in the dealership, now the research is taking place on smartphones. In this Q&A, Sam Mylrea (pictured below), CEO, PureCars, explains how this transition is affecting the state of attribution in the industry.
RetailTechNews: Can you explain what PureCars does?
Sam Mylrea: PureCars is the most advanced automotive ad tech platform on the market that utilises the dealer’s merchandising data, market […]