Attribution in Automotive: Q&A with PureCars

The automotive industry is going through a period of change. Where people used to research and purchase in the dealership, now the research is taking place on smartphones. In this Q&A, Sam Mylrea (pictured below), CEO, PureCars, explains how this transition is affecting the state of attribution in the industry.

RetailTechNews: Can you explain what PureCars does?

Sam Mylrea: PureCars is the most advanced automotive ad tech platform on the market that utilises the dealer’s merchandising data, market […]

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.