AT&T-Time Warner Merger Motivations Explored; Facebook Sets Its Sights On TV Budgets
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Addressing The Merger Is the pending AT&T-Time Warner merger an addressable TV play? The companies’ CEOs told investors the combined entity will leverage troves of consumer data for marketers, The New York Times reports. According to Simulmedia CEO Dave Morgan, more data in the addressable ecosystem… Continue reading »
The post AT&T-Time Warner Merger Motivations Explored; Facebook Sets Its Sights On TV Budgets appeared first on AdExchanger.