This will be our third ATS Paris, as we look to focus again on one of Europe’s biggest and most innovative digital advertising markets. The French have blazed a trail in the areas of publisher co-ops and programmatic video over past twelve months.
The success of La Place and Audience Square, in particular, is a testament to visionaries in this market. Premium publishers in France face huge competition from the scale of Adx and FBX, as well as continued destabilising tactics from a large global vendor active in the market (doubtless, a conversation to be had at ATS Paris). These publisher consortiums continue to roll out innovative solutions for their publishers and the market. This will be a focus for the event on November 14.
As well as the publisher strategy around programmatic, there will of course be a big focus on video, which is really getting into its stride in the market given the recent activity from the buy and sell side. We will also concentrate on the growing opportunity connected to first party and third party data, and what it means for the programmatic market. And lest we forget mobile. It continues to dominate the minds of senior ad execs in the French industry, and the event will have a huge chunk of the day devoted to it.
As ever the majority of ATS Paris will be in French, but we will have translators on site for those not versed in the native tongue.
For those looking to attend, tickets are now on sale. To get 20% off we are asking attendees to fill in our European Programmatic Survey, a gauge for sentiment in the European data-driven ad space. Full agenda to follow next week. We look forward to seeing you in Paris.