Artisan Launches Industry-First Partner Program for Mobile App Conversion Rate Optimization






PHILADELPHIA – Artisan Mobile, creator of the industry’s first Mobile Experience Management (MEM) platform, announced the Artisan Certified Partner Program designed to join Artisan’s mobile technology together with the expertise of leading digital marketing and conversion rate optimization (CRO) agencies.

“However, until now, the technology solutions for mobile app optimization have lagged far behind existing website tools. The team at Artisan is changing this just in time, and we are excited about our new partnership and bringing their powerful platform to our clients.”

Mobile apps offer companies a vital new channel for engaging with customers. However, their potential has been largely unrealized due to marketers’ limited insight into consumer usage patterns, and an absence of effective optimization strategies.

By partnering with optimization experts, Artisan is providing a new path forward for companies who want to apply the lessons learned in the web marketing world to native mobile app management. The partner program is specifically geared toward helping organizations drive app conversion rates and dramatically improve overall mobile return on investment.

“Many of our customers are amazed by the functionality of the Artisan® platform but still need help figuring out what data they should be analyzing, and how to create a sustainable CRO program for their mobile apps,” said Bob Moul, CEO, Artisan. “We’re taking the lead in the industry by partnering with some great companies who can offer expert guidance on A/B testing, audience targeting, and more of the features available on the Artisan platform.”

Companies in the new partner program include Clearhead, ConversioniQ, Trinity Insight, Wider Funnel, and Brooks Bell. These certified partners are all fully trained on the Artisan platform, and can offer short-term or long-term CRO consulting and support.

“Our clients’ native mobile apps are increasingly moving to the center of their online businesses,” said Ryan Garner, Co-Founder at optimization agency Clearhead. “However, until now, the technology solutions for mobile app optimization have lagged far behind existing website tools. The team at Artisan is changing this just in time, and we are excited about our new partnership and bringing their powerful platform to our clients.”

The Artisan partner program applies to existing and future products on the Artisan MEM platform. For more information on Artisan’s technology and the company, please visit useartisan.com.

About Artisan

Artisan is the creator of the industry’s first Mobile Experience Management platform. Artisan significantly accelerates the path to user engagement and creates new opportunities for business growth. By bringing the capabilities of online Customer Experience Management and Web Marketing Optimization to the mobile app world, Artisan helps organizations drive mobile adoption, retention, conversion, and revenue. Artisan is venture-backed by FirstMark Capital and is proudly located in Old City Philadelphia.


Via Ad Operations Online

Copenhagen INK

Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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