Are We There Yet? Approaching True 1-To-1

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Frost Prioleau, CEO and co-founder of In their seminal book, “The One-to-One Future,” communications strategists and futurists Don Peppers and Martha Rodgers imagined a world beyond mass marketing. Somewhere beyond the television […]
Via: AdExchanger


Copenhagen INK

Lars M. B. Anthonisen is Regional Business Lead, Southeast Asia Strategic Accounts at Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, Marketing Director at Adform and Digital Manager at Universal McCann Worldwide.

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