Are We There Yet? Approaching True 1-To-1

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Frost Prioleau, CEO and co-founder of In their seminal book, “The One-to-One Future,” communications strategists and futurists Don Peppers and Martha Rodgers imagined a world beyond mass marketing. Somewhere beyond the television […]
Via: AdExchanger

Copenhagen INK

Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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