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Apsalar Tool Aims To Help Publishers Understand Why Users Uninstall Apps | Copenhagen INK

Apsalar Tool Aims To Help Publishers Understand Why Users Uninstall Apps

AdExchanger |

Why a user deletes an app is just as important as why that person decided to download in the first place. “Uninstalls are a huge issue and we’ve been trying to get an understanding of what’s really happening there,” said Sudarshan Gangrade, VP of marketing, analytics and partnerships at Ola Cabs, India’s answer to Uber.Continue reading »

The post Apsalar Tool Aims To Help Publishers Understand Why Users Uninstall Apps appeared first on AdExchanger.


Via: AdExchanger

Copenhagen INK

Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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