Data Driven Advertising / DMP / DSP / RTB

AppNexus, LiveRamp, and MediaMath Launch Technology Consortium to Enable People-Based Programmatic Advertising

by Copenhagen INK · 19/05/2017

Index Exchange, LiveIntent, OpenX, and Rocket Fuel Join Initiative London – AppNexus, LiveRamp™ – an Acxiom® company – and MediaMath announced the launch of an open, technology industry consortium to make people-based marketing widely available within programmatic channels. The three companies have agreed to create a standard identity framework that enables buyers and sellers of […]

The post AppNexus, LiveRamp, and MediaMath Launch Technology Consortium to Enable People-Based Programmatic Advertising appeared first on Ad Tech Daily.

Via Ad Operations Online

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

RGA launches brand design consulting practice in EMEA 17/04/2024
The service is already available in the US and Australia.
WPP's internal whistleblower reports rose by 64% in 2023 17/04/2024
The agency holding group received reports from 612 whistleblowers last year, up from 372 in 2022.
Stereotypical ads missing out on India’s diverse consumer base: New report 17/04/2024
The report by Kantar, ASCI and the UN Stereotype Alliance also found that less than 1% of ads in the country showcased members of the LGBTQIA+ community, while modern women continue to be underrepresented.
Omnicom posts 4% organic growth in Q1, beats expectations 17/04/2024
The agency group beat Wall Street estimates for the March quarter, with key sectors like advertising and media, precision marketing, experiential and healthcare fueling the ascent.
Saving water doesn’t have to mean extreme measures, says PUB 17/04/2024
In collaboration with VML, this new campaign by Singapore’s national water agency is a reminder that even the simplest efforts can help to conserve water.
40 Under 40 2023: Siddhant Lahiri, Forsman & Bodenfors 17/04/2024
Having spent two decades shaping Southeast Asia's advertising landscape, Siddhant Lahiri has earned himself recognition for being a progressive strategist.
Under-appreciated, overlooked and misunderstood: The life of a female creative 16/04/2024
Research involving more than 50 female creatives shows there is a long way to go before we realise the full value of female creative talent.
EBay reviews global media account 16/04/2024
EssenceMediacom is the incumbent.
Tech companies offer poor ad transparency, study finds 16/04/2024
A new report from Mozilla and CheckFirst found that many tech companies, including most major social media platforms, offer disorganised ad data that researchers struggle to navigate.
M&C Saatchi tightens processes to cope with high-level departures amid restructure 16/04/2024
Staff resignations have included Steve Martin and Jamie Wynne-Morgan from M&C Saatchi Sport & Entertainment.

- Farsentours.dk - DK's fedeste ungdomsferie site med artikler, nyheder og tilbud om ski, sommer og storby ungdomsrejser
- Dezigncore.dk - Sitet med de fedeste design cykler og andet smart cykel design. Bl.a. nyheder om fede Fixie og singlespeed cykler og guide til hvordan du kan bygge din egen Fixie cykel! - Godtelotten.dk - En uhøjtidelig og humoristisk blog om livet som kvinde og mor til pseudotvillinger. Vi tester og anmelder også børnetøj, legetøj og babyudstyr som Cama Copenhagen

AppNexus, LiveRamp, and MediaMath Launch Technology Consortium to Enable People-Based Programmatic Advertising

Advertising news

Also consider visiting… (sites in Danish)

News Categories