AppNexus, LiveRamp, and MediaMath Launch Technology Consortium to Enable People-Based Programmatic Advertising
Index Exchange, LiveIntent, OpenX, and Rocket Fuel Join Initiative London – AppNexus, LiveRamp™ – an Acxiom® company – and MediaMath announced the launch of an open, technology industry consortium to make people-based marketing widely available within programmatic channels. The three companies have agreed to create a standard identity framework that enables buyers and sellers of […]
The post AppNexus, LiveRamp, and MediaMath Launch Technology Consortium to Enable People-Based Programmatic Advertising appeared first on Ad Tech Daily.