Apple takes direct swipe at Facebook over privacy at WWDC


Apple’s WWDC focused on software updates like new privacy features in Safari. Credit: Apple

Apple took its privacy complaints against Facebook all the way to its biggest event of the yearthe Worldwide Developer Conference, also known as WWDC.

During Monday’s annual parade of new products and software changes, Apple said it will start asking Safari users to opt-in to the people tracking Facebook does well beyond its own borders through the like buttons and Facebook-enabled comment sections that appear on a galaxy of websites.

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.