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Apple, Salesforce join forces to boost mobile business apps | Copenhagen INK

Apple, Salesforce join forces to boost mobile business apps


Apple Inc. and Salesforce.com Inc. announced a partnership Monday that aims to increase the number of mobile applications for businesses available on iPhones and iPads.

As part of the agreement, Salesforce is updating its app with Apple’s latest features, including integrating it with digital voice assistant Siri, Face ID security and Business Chat, an iMessage customer service function. The companies are also working on a software development kit that will more easily allow businesses to write apps for iPhones and iPads that run on the Salesforce platform.

“Einstein could not be more excited to be friends with Siri!,” Salesforce Chief Executive Officer Marc Benioff tweeted. “This is the best of both worlds.”

Continue reading at AdAge.com

Via AdAge

Copenhagen INK

Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.