Apple News May Not Be Paying Off For Pubs; Twitter’s Troubles Continue
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Weak Yield Apple News is boosting traffic, but it may not actually be paying off for publishers, reports Digiday. Like Google’s AMP and Facebook’s Instant Articles, Apple News features articles in-app instead of redirecting traffic to publishers. Publishers can serve ads on Apple News and keep… Continue reading »
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