Apple expands app search ads in push to take on Google and Facebook


Apple is expanding search ads in its App Store to six more countries where apps are big business: France, Germany, Italy, Japan, South Korea and Spain.

They join countries including the United States, Mexico, Canada and the U.K., bringing the total to 13 and escalating Apple’s bid to win substantial ad revenue from tech rivals Google and Facebook.

Apple only ventured into search advertising nearly two years ago, but its share of app-installation ad market has risen quickly, from 23rd place in 2016 to seventh last year and now third place, behind the duopoly.

Continue reading at AdAge.com

Via AdAge

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.