AOL Claims Real Ad Deals For Its ‘Programmatic’ Upfront

AOL is claiming that its “programmatic upfront” is more than just a party.

Two brands and five agencies have committed to buy AOL’s ad placements like The Huffington Post home page through the portal’s ad tech products, the company said as it through its first upfront for machine-traded ad placements.

The deals, which AOL has secured ahead of time for undisclosed ad spending amounts, will take effect January 1, 2014.

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Via AdAge

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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