AnyMind appoints Keisuke Honda, professional football player as an advisor and strategic investor

AnyMind Group, a technology company that provides software for the advertising, influencer marketing, and human resource industries, has announced the appointment of Keisuke Honda, a professional football player, to AnyMind Group. KSK Angel Fund, a fund led by Honda, will become a strategic investor of AnyMind Group.

As part of the agreement, CastingAsia, an influencer marketing technology business under AnyMind Group, will also support Honda’s Facebook and Instagram activities and launch his official YouTube channel through a collaboration with the CastingAsia Creators Network.

On the collaboration, Kosuke Sogo, CEO, and co-founder of AnyMind Group said, “Influencers and creators are now living in a world where information is easily transmitted due to the rise in smartphone and social media usage in recent times. Similar to basketball players aspiring to play in the NBA, or football players like Keisuke Honda playing in foreign leagues, CastingAsia is driving impetus for a world where anyone can be a creator and go global. Attracting a personality like Keisuke Honda is justification for our recent moves to empower influencers and creators to grow further. Ultimately, we’re looking to provide the influencer marketing ecosystem with greater growth in Asia and the world.”

On the launch of his official Youtube channel, Honda said, “There is no limit to myself, and I’m always looking for new challenges. I want to prove this through my YouTube channel, positively influencing people to challenge themselves further.”

Honda is currently the head coach of Cambodia’s national football team, has a professional sporting career spanning football teams in Asia, Europe, and Central America, and was also part of the Japan national football team for the last three FIFA World Cups. Honda is also operating a football school with over 80 locations globally. In 2016, he started the KSK Angel Fund, which currently has investments in over 50 companies.

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Via Digital Market Asia

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.