Another key step from Havas Media in ANZ; strategic alliance with Lassoo

Havas Media Group has formed a strategic alliance with Kiwi agency Lassoo Media. The alliance is reached not only with the objective of allowing Havas Media Group to extend its presence in New Zealand, but also providing Lassoo access to the group’s suite of digital, media and research resources.

It may be recalled that in 2013, Havas Media Group had re-launched its Australia operation under the leadership of media veteran Mike Wilson. The new partnership is expected to further strengthen the group’s presence in the region.

Founded over a decade ago, Lassoo Media and PR has established itself as an company that understands the importance of convergence between media, PR and digital. Operating on both side of the Tasman, Lassoo’s clients include Red Bull, Sleepyhead, Cavalier Bremworth and Southern Cross Travel Insurance.

“We are very excited about our future with Lassoo Havas Media and PR, and having a presence in the New Zealand market. We have been considering our growth options in the region for some time and wanted to join forces with a respected team who share our philosophy and ambitions,” said Vishnu Mohan, CEO of Havas Media Group, Asia Pacific.

“We are delighted to announce our strategic alliance with Havas Media Group, one of the world’s largest communications groups. We share similar values and vision and see this alliance as a natural evolution for Lassoo. Havas Media Group seamlessly brings together digital, data and content in what can be a confusing landscape to navigate. This fits perfectly with Lassoo’s model and the needs of our clients,” commented co-Founder and Owner, Anna St George.

As a result of this strategic alliance Lassoo will support Havas Media Group’s international requirements in the New Zealand market.

Bridgette Franklin, Lassoo co-Founder and Owner, added, “It is great news for our clients who will enjoy the combined benefits of Lassoo’s agile independence and Havas Media’s global knowledge and tools, leading to an increased ability to harness advancements in the fast-growing digital arena.”

The company would be run by the founders who remain actively involved in the businesses.

Via Digital Market Asia Mobile

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Lars M. B. Anthonisen is Regional Business Lead, Southeast Asia Strategic Accounts at Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, Marketing Director at Adform and Digital Manager at Universal McCann Worldwide.

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