Announcing the Launch of & DTC London

WireCorp currently operates three publications (ExchangeWire, RetailTechNews, and TheGamingEconomy), covering the digital advertising, retail technology, and gaming sectors. The stand-out trend of 2018 across all these news sites was the rise of the direct-to-consumer (challenger) brand.
Direct-to-consumer (DTC) is the biggest trend in marketing right now. Owning the relationship with customers has become the go-to strategy for next-generation brands, like Dollar Shave Club, Casper, Warby Parker, Monzo, and Airbnb.
This has impacted the broader marketing ecosystem, as DTC brands forgo traditional […]

The post Announcing the Launch of & DTC London appeared first on

Via ExchangeWire

Copenhagen INK

Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.