Announcing Socialbakers Analytics for the Russian Social Media Platform VK

Socialbakers announced Socialbakers Analytics for VK. With over 50 million daily active users worldwide, VK is an essential channel for any global brand that is serious about social media marketing in Russia.

As the most popular social media platform and second most visited website in the country, VK is enjoying a steady upward trend of monthly active users. Populated by top brands such as Samsung, Coca Cola and Nescafe, its reach also includes other neighboring regions.

Socialbakers Analytics is the first analytical tool to provide user-friendly visual reporting, industry Benchmarking and competitive analysis for Facebook, Twitter, YouTube and VK. The addition of the Russian platform will enable brands to measure, compare and maximize social media performance in this key growth market.

Socialbakers CEO, Jan Rezab, said: “We’re delighted to be working with VK to provide brands with insights into this crucial social media platform. You cannot optimize your market potential without being able to measure your performance and compare it to that of your competitors. We’ve always said that it’s not just about measuring one metric, its about all of them, and Socialbakers Analytics for VK provides all of the engagement, response rate and fan data that any brand present in the region needs.”

Ilya Perekopsky, VK Vice-president added: “VK is proud to partner with Socialbakers to offer brands further opportunity to perform deep analysis of its social media platform. Socialbakers Analytics will allow both Russian, and global brands a better way to measure and evaluate their social media activities in this important market.”

VK and Socialbakers marked todays announcement with a joint event in Moscow attended by over 300 people.

About Socialbakers: is a user-friendly social media analytics platform, providing the only global solution that allows brands to measure, compare, and contrast the success of their social media campaigns with competitive intelligence.

Since 2009 Socialbakers has continuously developed innovative tools for companies to measure and maximize the effectiveness of their social marketing campaigns across all major social networks. With more than 190 employees located in 11 offices worldwide, Socialbakers is one of the world’s fastest growing social media and digital analytics companies.

Via Ad Operations Online

Copenhagen INK

Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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