Ancestry Finds Winning Combination In TV Plus Digital, Eyes Programmatic TV

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TV has long proven to be an effective channel for Ancestry.com, a provider of genealogical software and services with more than 2 million subscribers. And 1 million have purchased its DNA testing product, AncestryDNA. Commercials advertising Ancestry are meant to be emotional and explain the value of using the family history search site and DNAContinue reading »

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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