Amazon ‘Primes’ Whole Foods for More Visitors


Jeff Bezos is about to one-up your grocery store loyalty program.

Today, millions of consumers get lower prices and other perks in exchange for favoring one store chain over another. Starting Monday, Amazon will lavish its most loyal customers with similar benefits and more when they shop at Whole Foods Market, the high-end grocery chain it’s buying for $13.7 billion.

People who already pay $99 for Amazon Prime’s free shipping, streaming music and video will have another reason to renew each year: cheaper organic avocados, eggs and chicken.

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Via AdAge

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.