Amazon Is Courting YouTube Networks for Short-Video Push


Not content to contend only with Netflix and Hulu for long-form video content like movies and TV shows, Amazon is exploring a push into the short-form territory dominated by YouTube.

Amazon has pitched YouTube networks on distributing their short-form videos through the e-commerce company’s a-la-carte Instant Video service, according to people with knowledge of the discussions who declined to speak publicly.

In addition to expanding their viewership to Amazon’s audience and opening up a pay-per-video revenue stream, producers would receive branded pages on Amazon that would promote their videos, similar to a show page on Hulu or a channel on YouTube.

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Via AdAge

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Lars M. B. Anthonisen is Regional Business Lead, Southeast Asia Strategic Accounts at Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, Marketing Director at Adform and Digital Manager at Universal McCann Worldwide.

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