Amazon Bid for Sizmek Countered by Ycor: No Longer The Rise of the Triopoly?
Update: Weborama parent, Ycor, announced a counter bid for Sizmek today (7 June, 2019) – exclusive comment from Weborama CEO, Alain Lévy below.
On Friday 31st May, Amazon announced that the company has officially signed an agreement to purchase Sizmek’s ad server, along with their dynamic creative optimisation (DCO) unit. It is difficult to overstate the impact of the shopping giant adding ad serving capabilities to its array of successful divisions, with the advertising duopoly of Facebook and Google surely due […]
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