Amazon Alexa Loses Her Voice but Wins USA Today Super Bowl Ad Meter


Amazon’s return to the Super Bowl for its Alexa voice assistant has won USA Today’s annual Super Bowl Ad Meter, which asks online volunteers to rate ads on a score of 1 to 10. The first-place showing for “Alexa Loses her Voice” by the London agency Lucky Generals and the internal Amazon shop D1 is a big step up from Amazon’s result last year, when a trio of ads landed No. 20 in the popularity contest. Alexa’s 2016 Super Bowl debut, “Baldwin Bowl,” was ranked 14th by USA Today voters.

USA Today’s 5 top-rated ads of Super Bowl 2018 were:

Amazon, “Alexa Loses Her Voice” – 7.1836

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Via AdAge

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.