Alexander Lee joins Razorfish China as COO

Razorfish has named Alexander Lee as the Chief Operations Officer of Razorfish China.

Mr Lee comes to Razorfish from Yahoo!’s global R&D center, where he acted as Director of Business Planning & Operations, driving operational efficiency, overseeing the offshore development workforce and building brand awareness.

Prior to that, Mr Lee served as Corporate Internet Marketing Director at MRM Worldwide, the digital division of McCann Worldgroup. He is also a veteran of Accenture Hong Kong and previously co-founded an internet advertising startup in China.

In his new role at Razorfish China, Mr Lee will be overseeing delivery quality and company resources, and improving the efficiency and effectiveness of business operations.

“Strengthening our operations and delivery capabilities n China is one of our highest priorities. Razorfish is happy to welcome Alexander onboard,” said Esther Yang, Razorfish China CEO.

”We have been waiting a long time for someone of Alexander’s caliber to come along. We are very excited that he will be able to take our China delivery capabilities to the next level and stitch the China operations in much more closely and seamlessly with the other markets in our network,” said Jason Bailis, COO of Razorfish International.

“It is my honor to be part of the Razorfish family. I am excited for the opportunity to work with some of the best talents in digital to build even stronger delivery capabilities, in turn helping our clients’ marketing initiatives become even more successful,” said Mr Lee.

Via Digital Market Asia

Copenhagen INK

Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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