After The Gannett Spinoff, Tegna Builds Up Its Addressable TV Ads Business
After Tegna spun off its broadcast and digital media business from Gannett in 2015, it built a managed services unit called Premion, focused on regional and local addressable TV. Premion initially used Tegna’s 700-person sales force but is now bulking up with dedicated sales staff. “We just brought on a regional sales director in Dallas… Continue reading »
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