After The Gannett Spinoff, Tegna Builds Up Its Addressable TV Ads Business

AdExchanger |

After Tegna spun off its broadcast and digital media business from Gannett in 2015, it built a managed services unit called Premion, focused on regional and local addressable TV. Premion initially used Tegna’s 700-person sales force but is now bulking up with dedicated sales staff. “We just brought on a regional sales director in DallasContinue reading »

The post After The Gannett Spinoff, Tegna Builds Up Its Addressable TV Ads Business appeared first on AdExchanger.


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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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