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After A Shocking Election, Will Data-Driven Campaigners Change Their Game? | Copenhagen INK

After A Shocking Election, Will Data-Driven Campaigners Change Their Game?

AdExchanger |

In the years leading up to the 2016 election, Democrats continued investing heavily in a shared data and technology platform, NGP VAN, across liberal candidates and causes. Republicans took a more market-based approach, with high-headcount, full-service shops meant to continue product development beyond election years. Republicans wanted competition where liberals emphasized collaboration. In the wakeContinue reading »

The post After A Shocking Election, Will Data-Driven Campaigners Change Their Game? appeared first on AdExchanger.


Via: AdExchanger

Copenhagen INK

Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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