Aegis Media Probes the Influence of Facebook

At Social Media Week London today, Aegis Media claimed to have scientifically proven the power of the Facebook “like”, in a new study conducted with Cambridge University.

The more “likes” a brand has, the better it is rated in every way, but Aegis warned that it’s not just a numbers game brands and agencies are still concerned about what happens when you get the wrong kind of fans.

For the study, a team lead by James Caig, Isobar’s head of social strategy, invented a fake brand, Ashwood Furnishings, which claimed to be 150 years old and planning expansion into the U.S.

Continue reading at AdAge.com

Via AdAge

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Lars M. B. Anthonisen is Regional Business Lead, Southeast Asia Strategic Accounts at Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, Marketing Director at Adform and Digital Manager at Universal McCann Worldwide.

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