Advertisers To Instagram: More Measurement, Please

Branded content is a priority for Instagram in 2019 – but measurement is seriously lacking. “That’s one of the things I wish you guys would work on,” said Edlynne Laryea, director for global Neutrogena digital transformation and sustainability, speaking at an Instagram media event Tuesday. Although Instagram claims that 68% of its users choose to interactContinue reading »

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Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.