Advertisers Spend More on Video Ads Than Banner Ads for the First Time; Disks More Popular for Gaming than Downloads
strong>ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Hugh Williams, senior data analyst, ExchangeWire. In this week’s edition: Advertisers spend more on video ads than banner ads for the first time; Disks more popular for gaming than downloads; and Joint investment in physical and digital shopping.
Advertisers spend more on video ads than banner ads for the first time
Mobile now accounts for 43% of digital advertising, finds results from the <a […]