Advertisers respond to Facebook’s latest metrics tweaks
Facebook rolled out a slew of new updates in how it reports its metrics on Tuesday, which are intended to help marketers make better decisions in how they spend their ad dollars.
Key changes include a replacement of Facebook’s so-called “relevance scores” with three new measurements, and a tweak in how many consumers marketers can potentially reach. A campaign’s relevance score is a metric Facebook provides to predict how any given ad may be received by its intended target.
Moving forward, relevance scores will now be broken off into three separate categories: