Advertisers Need To Be Upfront About Mobile-Based Tracking
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jarno Vanto, chief privacy officer at Unacast. After some false starts, location-based marketing is finally hitting its stride. Researcher BIA/Kelsey projects the segment will grow from $12.4 billion in 2016… Continue reading »
The post Advertisers Need To Be Upfront About Mobile-Based Tracking appeared first on AdExchanger.