Advertisers Can Now Target YouTube Ads Based on People’s Google Search Histories


Google is going to let advertisers target YouTube ads based on people’s search histories, giving brands a whole new perspective into the consumer mindset.

On Friday, Google announced updates to its YouTube offering for advertisers, including a promise of new measurement tools to help marketers understand their campaigns. But it was the introduction of search data into the targeting of YouTube video spots that most intrigued advertisers.

Brands could start to consider pushing video ads to YouTube viewers who recently searched for a retail product, travel destination or movie show time.

Continue reading at AdAge.com

Via AdAge

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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