Advanced TV Tactics: Pieces Of A Holistic Media Strategy
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Michael Bologna, president at one2one Media. As the annual network upfront presentations concluded, agencies and advertisers were strategizing on how to best act on the series of announcements, products, tools and data that promise… Continue reading »
The post Advanced TV Tactics: Pieces Of A Holistic Media Strategy appeared first on AdExchanger.