AdSlot’s Version Of ‘Programmatic Direct’ Aims To Put A Stake In Private Marketplaces

Supply side platform AdSlot’s pitch to help sell publishers’ guaranteed inventory via programmatic methods begins with avoiding anything that acts like a private marketplace. The company, which acquired ad agency workflow provider Facilitate Digital over a month ago, has launched its Guaranteed Marketplace for direct online display sales this week. And as AdSlot CEO Ian Lowe […]
Via: AdExchanger

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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