AdSlot’s Version Of ‘Programmatic Direct’ Aims To Put A Stake In Private Marketplaces

Supply side platform AdSlot’s pitch to help sell publishers’ guaranteed inventory via programmatic methods begins with avoiding anything that acts like a private marketplace. The company, which acquired ad agency workflow provider Facilitate Digital over a month ago, has launched its Guaranteed Marketplace for direct online display sales this week. And as AdSlot CEO Ian Lowe […]
Via: AdExchanger

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Lars M. B. Anthonisen is Regional Business Lead, Southeast Asia Strategic Accounts at Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, Marketing Director at Adform and Digital Manager at Universal McCann Worldwide.

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