Adobe Social Index: Facebook CPMs Spike, Competitors Gain On Retail Metrics

Facebook CPM-based ad prices jumped more than 400% in Q4 2013, according to some 240 billion impressions analyzed in Adobe’s Q4 2013 Social Media Intelligence Report. However the holiday season delivered “warning signs” for Facebook in the form of tepid growth in the visits and revenue it’s driving to retail sites, relative to some of […]
Via: AdExchanger

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Lars M. B. Anthonisen is Regional Business Lead, Southeast Asia Strategic Accounts at Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, Marketing Director at Adform and Digital Manager at Universal McCann Worldwide.

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