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Adjust Releases Latest Mobile Fraud Insights Reveal Fraud Rates Nearly Doubled Compared to 2017 | Copenhagen INK

Adjust Releases Latest Mobile Fraud Insights Reveal Fraud Rates Nearly Doubled Compared to 2017

Damage Pegged at $4.9 Billion; Some Advertisers Losing Up to 80% of Ad Budget San Francisco and Berlin – Berlin-based global mobile measurement leader Adjust today published new data findings on mobile ad fraud and released a comprehensive international mobile fraud guide. Adjust measured 3.43 billion app installs and 350+ billion events, processing and analyzing 125 […]

The post Adjust Releases Latest Mobile Fraud Insights Reveal Fraud Rates Nearly Doubled Compared to 2017 appeared first on Ad Tech Daily.


Via Ad Operations Online

Copenhagen INK

Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.