Adjust Calls for ‘Measurement 2.0’ to Solve Data Security and Privacy Problems

Increasing Data Fraud Drives Modifications to Requirements and Infrastructure for the Mobile Market BERLIN and SAN FRANCISCO – Adjust today announced its commitment to “Measurement 2.0”, a measurement concept reflecting market needs that are necessary today, but that were not present when measurement platforms were first coming to the market. The new 2.0 infrastructure comes […]

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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