Adform Uncovers Hyphbot Scam; Audience Data Demand Increases
strong>ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Adform identifies massive Hyphbot scam; Increasing demand for audience data; New attribution product by Location Sciences; Ad blocking guide by AOP; Tapad invests in Device Graph for EMEA; and UK publishers launch The Verified Marketplace.
Adform uncovers sophisticated bot scam
Danish service provider Adform has discovered a major bot scam, used by fraudsters to advertise on fake websites. More than 34,000 domains are supposed […]
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