Adform Uncovers Hyphbot Scam; Audience Data Demand Increases

strong>ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Adform identifies massive Hyphbot scam; Increasing demand for audience data; New attribution product by Location Sciences; Ad blocking guide by AOP; Tapad invests in Device Graph for EMEA; and UK publishers launch The Verified Marketplace.

Adform uncovers sophisticated bot scam

Danish service provider Adform has discovered a major bot scam, used by fraudsters to advertise on fake websites. More than 34,000 domains are supposed […]

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.