AdAsia and Wootag Partner to Deliver Interactive Ads to Asia

AdAsia, an advertising technology solutions provider and part of AnyMind Group, has today announced a partnership with video marketing and analytics platform, Wootag, to integrate and deliver Wootag’s interactive video advertising units through the AdAsia Premium Marketplace.
This partnership plays to the strengths of Wootag’s interactive advertising unit and scale of the AdAsia Premium Marketplace across Asia.
Wootag’s interactive video ad unit enables advertisers to serve video ads that feature in-video interactions including the ability for users to perform, at various points […]

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.